Five services that together cover the way from an idea to a product that sells. They are built as a sequence, but none of them depends on the others: you can take all five, or come in at a single point — checking a supplier you have already found, a pre-shipment inspection on an order already in production, or only the marketing side for a product that has already landed.
What they share is that they are done inside the company, by the same team. That is not a matter of convenience but of accountability: the person who chose the factory is the same person standing in front of the result at the pre-shipment inspection, and the people handling the sale in Israel know the product from the production line rather than from a catalogue.
The five services, chapter by chapter
Each chapter says what it covers, what we do ourselves and what is done through an outside professional, and what you hold at the end of it. Each one also has a full page with the stages and the common questions.
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01
Sourcing and negotiation
The work starts by defining what is actually being made and ends with a signed agreement with a factory that has been checked. Between those two points sits a filter that separates manufacturers from trading companies acting as middlemen, a background check on every candidate that passes it, and a negotiation run in Chinese with the factory itself.
- The same written specification sent to every factory. Quotes received against different specifications cannot be compared, and that is a common mistake.
- A background check on every candidate: registered business identity, export history, and whether the production line actually suits the product.
- A comparison table putting price, minimum order quantity, production time and tooling cost side by side.
Who does whatThe sourcing, the filtering, the background checks and the negotiation are done by us. A background check rests on registered information and on what can actually be verified, not on what the factory says about itself.
What you hold at the end of the chapterA written specification in English, a comparison table of the factories that were checked with the reason each one was ruled out, and a background file on the chosen factory.
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02
Quality control and factory visits
How much inspection a product gets depends on the product, the quantity and the risk — not every product justifies the same level. What does not change is the timing: an inspection defined only once the goods are already finished is an argument, not an inspection.
- A written quality standard agreed before production starts: what counts as a critical defect, what counts as major, and what counts as minor.
- Rounds of samples until there is one you approve. It is signed and kept, and from then on it is the reference point for any dispute.
- A pre-shipment inspection on a representative sample drawn from the packed order, including the cartons themselves.
Who does whatThe inspections themselves are carried out by us. Laboratory testing, where the product requires it, is done through an outside laboratory — we are not a laboratory and not an approving authority. Quality control reduces risk; it does not remove it.
What you hold at the end of the chapterA quality standard document agreed with the factory, a signed approved sample kept as the reference point, and an inspection report with measurements and photographs.
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03
Shipping, customs and logistics
Choosing the route by product, quantity and season, comparing forwarder quotes on the same terms, and checking the documents before they are issued — that is where the expensive mistakes sit, and it is also the point at which a correction is still free.
- Choosing between sea and air on what it does to your cash flow and your stock, not only on price per kilo.
- Checking the commercial invoice, the packing list and the bill of lading before they are issued.
- Establishing the customs classification of the product and what it means for the duty rate, before you order rather than after.
Who does whatThe shipping itself is carried out by a freight forwarder and clearance by a licensed customs broker. We coordinate the chain and check it; we do not replace them. The binding ruling on customs classification is the tax authority’s, not ours.
What you hold at the end of the chapterA full landed-cost calculation from the factory to the warehouse, a like-for-like comparison of forwarder quotes, and a set of shipping documents checked before issue.
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04
Branding and packaging
The work covers both the design side and the technical side facing the factory, because those two break precisely at the point between them. The limits are set in advance by the minimum order quantity and the printing method, rather than after the design has already been signed off.
- Deciding what can genuinely be branded on this product: the product itself, the packaging, or both.
- Turning the design into a production file the factory can work from, in the right format and the right colours.
- A packaging sample from the factory, checked physically — including how it survives freight, not only how it looks on a table.
Who does whatThe design, the production files and the coordination with the factory are done by us. Legal responsibility for the labelling of an imported product sits with the importer: we prepare the wording and make sure it is included in the print run, and some products need separate professional advice.
What you hold at the end of the chapterOpen packaging design files and a packaging specification, labelling wording for the destination market, and an approved packaging sample kept as the standard.
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05
Marketing and advertising in Israel
What it takes for the product to sell in Israel, from the photography to the measurement. This is the arm that carries the product after it has landed, and it sits inside the company rather than at an outside supplier — for the same reason we also import for brands we own ourselves.
- Product photography and content, and a product page or landing page built to sell rather than to describe.
- Measurement set up properly — pixel, conversion events and traffic sources — before any budget goes up.
- Handling the enquiries that come in from the advertising, so that a lead is not left without an answer.
Who does whatThe campaigns and the measurement are run by us, inside advertising accounts opened in your name and to which you hold full access. If the engagement ends, the assets and the data stay with you.
What you hold at the end of the chapterProduct photography in the original files, advertising accounts in your name with full access, and a monthly report with spend, result and a recommendation.
The same services, by sector
What you check at a cosmetics factory is not what you check at a textile factory. Each sector has a page of its own setting out what is particular to it.
- Beauty and personal care — the sector we came from: the formula, packaging tested for leaks, and regulation that arrives before the product does.
- Home and kitchen — mass production where every cent per unit counts, and packaging measured for freight rather than for the shelf.
- Electronics and accessories — compliance as a condition of entry, batteries that change the whole shipment, and components quietly substituted.
- Textile and fashion — fabric that shifts between batches, a size chart that has to be adapted, and a season that does not forgive a delay.
- Business equipment — small quantities and high demands: spare parts, technical documentation and warranty across borders.
Not sure which service you need
That is fine, and it is most of our conversations. Tell us where you stand — there is a product, there is a supplier, there is an order already on its way — and we will say where it makes most sense to start.