Who this is for
A full marketing and advertising arm inside the same company. It exists because a product that reaches the warehouse and does not sell is not a successful import.
The product has arrived and has no presence
There is stock, and there are no photographs, no product page and no traffic. This is the most common starting point.
There are sales and you want more
Something is already working, and the question is what to scale and what to stop. Here we start from the existing numbers rather than from a new campaign.
You are launching a brand and want an orderly opening
A launch is a single moment that is hard to repeat. Better that the content, the pages and the campaign are ready before it.
You are advertising and do not know what works
There is advertising spend and no clear picture of what is returning it. More often than not that is a measurement question before it is a budget question.
What the service includes
The work covers what the product needs in order to sell in Israel, from the photography through to the measurement.
- Product photography and visual content, including shots for sales pages and for advertising.
- Writing the product page: what it is, who it is for, and what answers the hesitation that comes just before a purchase.
- Building landing pages for a product or for a launch.
- Running campaigns on Facebook and Instagram, including build, optimisation and reporting.
- Running campaigns on Google for products that already have demand searching for them.
- Setting up measurement properly — pixel, conversion events and traffic sources — before the budget goes up.
- Handling the enquiries that come in from the advertising, so that no lead is left without an answer.
- A monthly report showing what was spent, what came back, and the recommendation for the month ahead.
How it works, step by step
The order is the opposite of the intuitive one: measurement and content first, advertising budget only after that.
- 01
Mapping the starting point
We check what already exists — pages, content, measurement, sales — and what is missing before advertising can work at all.
- 02
Fixing the measurement
We make sure the system counts correctly. Advertising on broken measurement produces wrong decisions taken with full confidence.
- 03
Content and pages
We produce the photography, the copy and the pages. Without them, every unit of advertising spend wastes the traffic it buys.
- 04
Launch on a careful budget
We start small, across a few message directions, in order to learn what works before scaling.
- 05
Focused scaling
We scale what returned and stop what did not. The decision follows from the data rather than from a feeling.
- 06
Reporting and the next round
We summarise what happened, what was learned and what the next step is. In writing, every month.
What you end up holding
The assets created here belong to you and stay with you.
- Product photography and visual content, in the original files.
- Product page and landing page copy.
- Advertising accounts in your name, with full access.
- Measurement that is configured and verified, not only configured.
- Live campaigns with a clear structure.
- A monthly report with spend, result and recommendation.
Questions about this service
Because they are two halves of the same thing. An import that ends at the warehouse door is not finished — the product has not been sold yet. The marketing arm sits inside the company for the same reason we also import for brands we own ourselves: whoever is accountable for the result needs to hold the whole way to it.
Yes. Some clients import themselves, or buy locally, and want only the marketing side. That works, and is sometimes easier, because the product already exists and can be photographed and measured straight away.
There is no single number, and it depends on the sector, the product price and the competition for it. What is constant: start at a budget that allows you to learn before scaling, and do not raise a budget on measurement that has not been verified.
First signs of what is working appear relatively quickly. A stable picture you can make decisions on takes longer, because it needs enough data to tell a trend apart from noise.
The accounts are opened in your name and you hold the access. We work inside them. If the engagement ends, the assets and the data stay with you.
Talk about how the product will sell
Tell us what the product is, where it is sold today and what you have already tried. We will tell you what is missing before advertising can work, and whether something is worth fixing before the budget goes up.
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